TAKE YOUR MARKETING TO THE NEXT LEVEL WITH OUR FREE THINK WITH GOOGLE TOOLS
GOOGLE has a variety of free marketing-centric tools (THINK WITH GOOGLE ) that can help you improve your business. From research articles to MARKETING industry insights, get the insight you need and the inspiration you need. The key tools you need in your MARKETING STRATEGY.
TRENDS & CULTURE
Find out what your target audience wants and engages with. There are several tools to see what is trending in a catégorie or MARKET NICHE.
GOOGLE TRENDS
Use real-time data to measure consumer search behavior over time. View search TRENDS, NEWS, and more with the option to filter by category and region. It's also great for illustrating spikes and troughs in demand.
RISING RETAIL CATEGORIES
Consumer needs change rapidly and sometimes unpredictably (during pandemics like Covid-19). This new tool allows you to view the most popular products/categories and search results by week, month or year. Perfect for real-time on-demand monitoring.
COMPETITIVE ANALISIS
Find new ways to differentiate your brand and products.
GOOGLE PREDICTIVE SEARCH
Here are some great tricks to see how people search for your brand and your competitors on GOOGLE. Open the Google Incognito window and start typing a brand name or a possible variation of the search term to see which words are auto-completed. Doing this in incognito mode does not affect your computer's previous search history and does not distort the results.
GROW MY STORE
It's a great tool for evaluating the performance of the customer experience on your website and getting suggestions for improvement. Grow my store analyzes your website based on the latest research on what matters to your customers. Payment options, product information, and more. It's very easy to use. Just enter your domain and get a fully personalized report including your CX score.
CONSUMER INSIGHTS
Gain insight into consumer research, shopping and buying behavior through real-time data. This allows us to make strategic decisions about our MARKETING CAMPAIGNS.
FIND MY AUDIENCE
Need help identifying new audiences that align with your current business goals? Find My Audience helps you find the people who matter most to you. You can also gain insight into your target group's interests, hobbies, habits, and purchase intent.
SHOPPING INSIGHTS
This aligns perfectly with the audience insights you get with Find my Audience. Shopping Insights examines large amounts of search data to see which products/brands are popular in a category. Specifically, you can discover local interest in your brand.
DIAGNOSTIC TOOLS & INDUSTRY BENCHMARKS
Once you've done your research and set up your marketing campaign, you can also use tools to measure performance and find ways to continuously improve.
TEST MY SITE
It's important to make sure your website speed is up to par. No customer has to wait on a slow-loading website. Testing my site will let you know if your site is considered fast, average, or slow, and how it compares to your competitors. Additionally, you can compare your site speed month to month to track performance over time.
ADVANCE YOUR MEASUREMENT
Compare yourself to your competitors by industry, company size, and customer type. Just get a diagnosis and get the results. There are different levels, from Foundation to Best-in-Class. Receive a customized action plan based on your results for specific strategies to improve the way you work.