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| google trends |
How to use Google Trends?
Google Trends is one of the most widely used tools in the world,The most important tools (THINK WITH GOOGLE) which allows its users to discover new trends efficiently and for free. It is a very important tool for those who work with SEO, it makes it easy to find and research current interests and discover seasonal trends... So how do you use Google Trends?
Digital marketers need to stay on top of key market trends and consumer expectations. By knowing what your audience is looking for, you can easily create content that engages them and provides value. Anticipate trends and stand out from the competition thanks to innovative solutions like Google Trends, a free service from Google.
Google Trends is a tool developed in 2006 that allows you to follow the evolution of searches carried out on specific keywords. This allows us to discover and follow the main trends related to this subject, such as: B. Level of searches on the Internet, their seasonality and searches related to this keyword.
How does Google Trends work?
All information accessible in Google Trends is part of the Google search engine database. A search engine collects, stores and organizes data from all searches made by Internet users on other platforms such as Google and YouTube.
However, searches for the same term by the same person within a short period of time, as well as the user's personal information, are excluded from this database.
What is Google Trends used for?
Google Trends tool are:
- I have a content idea: This tool displays the terms most searched for by search engine users. This is a very important metric when working with website and branded content and SEO.
- Identify trends: By researching keywords relevant to your business, you may see an increase (or decrease) in searches relevant to your market, so you can know which terms are trending the most right now.
- To compare two keywords: cookie or biscuit? Keyword or keywords? Comparing topics and related synonyms will let you know which one is more interesting in the search engine to use in your marketing action plan.