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| marketing communication |
What is integrated marketing communication?
marketing communication
Marketing departments often have multiple teams working on messaging and communications at the same time. Their job is to promote different products and services, connect with customers and organize events. This can result in various messages that may confuse or confuse potential customers. Integrated Marketing Communications (IMC) is the antidote to disjointed marketing because it brings it all together in one message.
Integrated marketing communications are the subject of collaboration between several teams and departments and are coordinated between various campaigns to ensure consistency of messages. This includes, for example, the use of similar messages in various social networks, digital advertisements, marketing emails, promotions.
The purpose of this communication strategy is to ensure that customers receive the same message regardless of how they interact with your brand. Potential customers who see a message on one company's social media and an entirely different message in a marketing campaign on the same company's website are confused and unable to continue the conversation.
What are the benefits of integrated marketing communication?
the benefits of integrated marketing communication
Integrated marketing communications seem relatively simple. So what are the benefits of having a consistent message in your marketing department?
- Increase brand awareness and trust: Integrated marketing communications can increase brand awareness and trust. Customers know what to expect from a company that speaks with one voice and delivers a consistent appearance.
- Improved efficiency and performance: When companies create an integrated marketing communications strategy that is tracked across departments and delivered across multiple channels, customers can more easily remember their messages and amplify them themselves. This reduces the time your team spends crafting different marketing messages, increasing your department's efficiency and performance.
- Increase brand awareness and sales: A well-designed integrated marketing communications strategy can snowball. For example, using slogans and hashtags supported by a variety of other marketing efforts can increase brand awareness and increase sales.
However, integrated marketing communications have some drawbacks. Marketers may face resistance from management teams who are reluctant to share budget resources or share responsibilities with other teams. Additionally, in-app marketing campaigns can put other campaigns on hold, putting additional pressure on them to succeed.