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Targeted VKontakte advertising, how to use it effectively and what it is best suited for. How to set up the right VKontakte targeting
Similar to the advertising campaign that we have previously explained about Reddit Ads, the VK site is considered one of the important sites for advertising, whether for applications or websites....
Rate: 4
Yes, for example, it was intended for VK... expensive, like live, but effective :). The price is not bad for me, but it is still very effective and everyone can benefit from it. The downside is that it's an ad blocker and the ads aren't very noticeable. This is the main drawback, and a lot of money can be wasted, so you should also choose very provocative and eye-catching images. In short, yes, such a solution is not for everyone, direct is best if you have a website, but for things like VK apps. You can do it. In short, the bottom line is: good solution for all sorts of apps etc, very bad for websites in general (regardless of website type), but not so much in my subjective opinion. No. As efficient as it gets, it's not in my hands.
Rate: 4
Through her work, she discovered targeted advertising on Vkontakte. As a general rule, targeting your advertising campaigns with enough precision will yield good results. Good but unimpressive. A clear strategy is needed here. As the saying goes, you have to know your target group personally. For example, it is enough to deviate from the age limit. You then run the risk of emptying your budget. When setting up, we recommend that you pay close attention to all targeting points and enter them as accurately as possible. This helps ensure that your ads are the icing on the cake for your target group. If your ad had a CTR above 0.3%, you can safely exclude 0.1-0.3% (which could be better, but not less). In general, the tools work at the basics, but they are fickle and not suitable for all goods and services.
Rate: 5
Social networks, which are no longer a means of communication, are actively used to facilitate business projects. It is precisely in this respect that VK has succeeded, despite all the harsh measures taken by the regime, which I know firsthand. VKontakte is especially distinguished by targeted advertising, since it is not specifically prohibited. You only have to pay at least 100 rubles for advertising space, but if you have serious plans and are ambitious, you will have to pay thousands to get the desired result. And considering the network's millions of viewers, it won't keep you waiting.
Rate: 1
If you don't want to lose 500 rubles, please contact us.
To start advertising, you will be asked to deposit 500 rubles. Then decide whether or not to show ads. Twice I was sent an ad and an admin informed me that the ad could not be approved and mentioned a point. Ads work well.
Rate: 4
Not a bad advertising medium, but controversial. The first is the local audience. Advertising a legitimate product here definitely does not work. My ads usually get lost in the context of the most popular products.
Aim for the second. In fact, it is not bad, although it is difficult to find a good viewer on your own because of the mass of fakes, but there is an excellent program dedicated to VK - CerebroTarget. It simplifies the search for target groups so that you can specify exactly which communities your potential customers should belong to when setting up your advertising campaign.
The third is targeted advertising per se. People don't always pay attention to it. This can be solved with large banners and attractive titles, but it also requires special professional skills and money.
Rate: 5
The touchpoint is mainly aimed at the younger generation, so seasonal trend products are popular. Direct targeting lets you isolate the segment you want and only show your ads to that segment. Banners with well-crafted CPM ads get higher click-through rates, which leads to lower budgets, increased efficiency, and more sales. Easily track targeted views, clicks, and action reports to help manage your advertising campaigns using many independent third-party services.
In general, VK targeting cannot be called a panacea, but its smart approach makes it a very useful tool in advertising in general, and in the most popular social network in our country in particular.
Rate: 5
The service itself is pretty good, allowing you to advertise your community itself and sell on social media, keeping costs down compared to most advertising services.
Small and medium banners work best. It is inexpensive and can be designed in a visually appealing way. Here it is recommended to pay more attention to the image itself. We recommend keeping text to a minimum. We recommend running the images yourself in multiple media campaigns to determine the frame, or the image itself, so you can find the most appealing ones.
In the text, we recommend that you mention your own offers, such as promotions, discounts, product exclusives. It's the only way to get gifts. The main advantage of these ads is that they are neither intrusive nor irritating if you are interested. If migrations are taking place, the results will likely be what you expect.
Rate: 5
Use a few nuances of settings to improve your targeted advertising revenue in VK.
We prefer to allocate our budget primarily to impressions rather than clicks. So we typically set our cost per 1,000 impressions 20-30% lower than the recommended value. Your CTR won't drop as much, but your budget will be fully preserved.
Then install a browser that displays this advertisement. Typically, these are Chrome, Opera, and Fox. Explorer, Safari, our Yandex/Amigo, etc. are useless browsers in terms of targeting and have very few users.
Third, I limit my impressions to one person. There's no point running ads over and over again if you're not interested anyway.
Fourth, I constantly update my listings. Creativity and continuous improvement are essential prerequisites for user loyalty. By focusing on the moment, we were able to create recurring ad campaigns with higher CTR, lower costs, and higher conversion rates.
Rate: 5
Targeted advertising on VKontakte has a higher ROI if you focus on your audience under 30 first. Targeting itself is normal and sales are inherently "cold" because they are based on the user's personal page.
Personally, I prefer to pay for impressions first because the cost per click is very high and they are rarely displayed at minimum wage. makes you want to see what's behind. This will ensure that you always earn more money based on the final click. Well, and one more impression - they are not clicked in vain or by robots, because I do not know how VK will fight it. The advantage of such ads is that a medium budget will generate impressions for a large sample of users (lower budgets will generate more impressions for the same person), so someone is more likely to be interested. banner.
Rate: 5
Targeted advertising is much more effective than advertising in targeted communities in terms of effectiveness in selling inexpensive youth products (in the price range from 400 to 2000 rubles, only seasonal products are more expensive). target. When setting up targeting, you can tag the same followers of your audience of interest to avoid various fakes based on age and gender parameters, but you can also differentiate your audience based on geography. In terms of effectiveness, the results are clear, as out of every 1,000 impressions, around 30-50 people click with interest, or around 1 targeted action for every 7-9 clicks. .
Of the small minuses, it should be noted that such ads are not suitable for all products, but have enough channels and should not be limited to VK targeting. This is a very good tool.
Rate: 5
The interests of users and affiliation to a particular community deserve special attention. This is very useful for strict multi-criteria selection because the ad will only be shown to the ideally targeted people, which will result in higher click-through rates. As a result, I have excellent efficiency.
Large images were more productive in the format, but I couldn't add text, so I added it to the image itself, but the eye-catchingness still caught my eye. Exclusive formats are a stupid waste of budget. Inserting a photo looks more and more miserable on the background, so much so that no other images are visible at this point, so for me it's even more advantageous than watching it without competitors. Well, a small banner is too visible, and few people read the text.
Rate: 5
The first thing I would like to note about targeted advertising on VKontakte is that you should not save money. However, a competent approach to advertising campaigns can reduce costs. First of all, I personally recommend creating high-quality ads and running campaigns based on impressions rather than clicks. Generally inexpensive, if promotional material is well designed and properly targeted (with extensive personalization). It is of very high quality and is not limited to characteristics of gender or age or location) and is moved frequently.
Next, we need to limit impressions to a single user. Even though I've watched it 100 times, I'm still not interested, so what's the point of continuing to show it and running out of budget?
Rate: 5
When selling products with targeted VK ads, we focused on impression/transition rates. We ran several campaigns to isolate the most profitable audience segments. For example, the main criterion for separation when selling children's clothes was age (the standard gender is female, and this is primary school) - he has 20-25, 26-30, 31- 35, 36-40, and created categories from 41-50.
In parallel, I was also creating the same category, but I took into account the specific scope of the whole group of "hobbies", i.e. "moms", and noted worldview and so on somewhere. There were about 20 campaigns in total, each of which had too high a conversion rate and had to "pull" the banner, so the budget was after the number of impressions. In total, we allocated 100 rubles for each ad (for about 11,000 views). The total cost was 2,000 rubles. But I did about 80,000. Still, the same CTR for 13 campaigns was less than 0.1%, so it's not that high (it's a fiasco).
On the other hand, he decided to set up the campaign so perfectly that he made more money in the next campaign, which had a seasonal hype about children's clothing. You must try your strategy wisely.
Rate: 3
I want to tell you about the most successful not experience of my acquaintance with advertising on VKontakte. In the end, you can place your banner ads on the left side of the site and all VK users will see it. And then everything depends on them and the interest of your advertising offers. But the fact remains - your ad will appear on the site. Just recently I created a blog, and its promotion in VK turned out to be useful - after all, thousands of people visit this social network every day. Without thinking twice, I transferred payment for targeted advertising from WebMoney to VK. As VKontakte writes, "you only pay for the results - real visitor clicks on the ad. At the same time, you yourself determine how much you will pay for advertising, and you are not in any limited way in choosing an audience. Personally, I put 2.42 rubles per click for my ad, as recommended on the network. The minimum amount for replenishment is 100 rubles. Unfortunately, during the week of my advertising campaign, I did not find any transition to my blog from the pages of VKontakte. Money, consider it wasted. VK will not receive a penny from me again, unless I need to increase my grade or give someone a nice gift.
Good morning! If you decide to implement targeted advertising on Vkontakte, many questions immediately arise. How much money do you need to launch an ad campaign? Which settings should be selected and which should be ignored, given my individual project? How to choose the images? Which image format is the best? What is CTR and what is CPM, what is the difference and what to choose? What is retargeting and how do I use it? In order to save you unnecessary hassle, we will consider all these questions and not only in this article.
A skeptic would say: Targeted ads don't work! I spent a lot of money."Dear comrades, the violin does not play with hippopotamus hands! I tried it - it did not work. . Thousands of companies on Vkontakte use this tool and get new customers every day, all it takes is a little patience and skill.
I also want to warn anyone trying to advertise online. First of all, we recommend such advertising channels. We must first work in this direction. Targeted advertising tends to be "long haul traffic" and in some niches can still compete with contextual advertising in terms of converting visitors into buyers. It's best to start with contextual advertising and move on to targeted advertising. And with a series of contextual and Vkontakte-targeting ads, the effectiveness is significantly improved.