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With more than 95 million monthly active users, Vkontakte is the largest social network in Russia and Europe (compared to 1.86 billion for Facebook). Many international brands are active on VKontakte. Vkontakte, heavily influenced by Facebook owned by mail.ru since 2014, recorded a 43.3% increase in profits in 2016. A social network where you can share a variety of content online, it is also one of the biggest pirate music and video sites, It is available on groups in all magazines such as Reddit.
Founded by Pavel Durov in 2006, VKontakte connects many communities.
Brands are increasingly present in Russian networks. Similar to Facebook, ad targeting is not very selective. Helps you reach a large audience: With over 272 million active users, getting a large audience on VKontakte is easy.
This year, the social network will focus on local advertising, especially through mobile applications and video ads.
The main features of VKontakte
VKontakte is available in 83 languages, which makes it easier for many brands to participate in these social media.
VKontakte with some features:
- Messaging: Exchange private messages with up to 30 people using up to 10 attachments.
- News: users can post on their walls. Mentions and hashtags are supported. There are two versions of
- News Feed: "All News" and "Most Interesting News". #Communities: There are two types of
- communities: Groups (Wikipedia-style articles that can be edited by any member) and public pages for celebrities and brands. But switching from one mode to another is very easy.
- Like button: The general principle is the same as on Facebook, but you can like posts, comments, media, but the number of likes does not affect the visibility of the post. It does not automatically appear on the user's wall.
- Private Space: Users can control the distribution of their publications on their network or on the web.
- Sync: You can sync your VK account with other social networks. SMS Service: This service is only valid for Russian users and allows you to receive and reply to messages directly via SMS.
VKontakte VS Facebook
Although VK was largely inspired by Facebook, they are two social networks with different uses.
VKontakte is a platform for entertainment and interest groups. Conversely, Facebook is strong in celebrity and brand pages.
Media-wise, VK is known for its free movies and music. Users can create playlists and share them with their friends. Unlike Facebook, VK also allows you to post mixed content, images, music, and documents in a single post.
Coca-Cola and VKontakte
Coca-Cola est l'une des marques fortes du réseau. La marque a décidé d'utiliser la fonctionnalité "Groupes" pour rassembler la communauté.
Coca-Cola compte plus de 3 millions de membres dans son groupe principal, mais crée différents groupes selon les spécifications des produits.
La marque a considérablement élargi son engagement. Les publications atteignent en moyenne plus de 200 000 et ont généralement plus de 100 commentaires par publication. Radarly, la plateforme Linkfluence, intègre désormais deux VKontakte avec web collection et analytics. N'hésitez pas à nous contacter pour plus d'informations.