Your first campaign email
Looking for a new way to communicate with your customers? Why not send a marketing email? This method is 40 times more effective than Facebook or Twitter in acquiring customers. Squarespace Email Campaigns make it easy to create, concept, and send the best content to your entire email list. If you haven't tried this new tool yet, here's how to get started right away:
Step 1: Determine the type of email you want to send
First, just decide what you want to communicate. Maybe you want to promote a sale or send a thank you note to your most loyal customers. Or you just wrote a new blog post and you want to share it with your mailing list. Or, you're having an event next week and you want people to have the opportunity to RSVP. With Squarespace's all-in-one platform, you can create emails that are visually consistent with your website so your customers immediately recognize the sender of the email. Click "Create" then choose to send a "Mass Email", a one-to-one campaign that you can send to a mailing list, or an "Automated Email", a campaign that sends an email after that someone performed a specific action on your website. Then browse the campaign layouts on your dashboard to determine which one best matches your message. You can also create your own layout by selecting "Start from scratch".
Step 2: Start writing your first email
Once your layout is set, you can start adding content. You can reuse the images and descriptions on your website, or you can start fresh. Add new photos from your latest product line or share a photo from last year's birthday party. Then craft a message, making sure it stands out. Take the time to think about the subject of your email. Creative, intriguing, or funny headlines will stand out in your recipients' crowded inboxes and entice them to open your email.
Step 3: Choose your recipients
You can manually add subscribers, import a mailing list from another service, or add a subscription form to your website so fans of your brand can sign up for your list. Make sure you've set up your sender profile (and verified your domain) so that none of your lovely emails get trapped in a spam filter.
Step 4: Track your success with Squarespace Analytics
After your first marketing email is sent, track your success on the Email Campaigns Dashboard. If you're on a Commerce Basic or Advanced plan, you can also view the sales generated by the email campaign in the Traffic Sources panel of Analytics.
Step 5: Plan your next email campaign
Now that you're an email marketing pro, it's time to plan your next campaign. As you may have discovered, email marketing is engaging, fluid, and impactful. Keep the momentum going by choosing your package today. You can get noticed in any inbox for just $7/month. We've kept all your mailing lists and projects so you can keep sending great emails to your audience, whether it's sharing a blog post, sending an event invite, or announcing a promotion for your products. or services: choose the package that suits you.