2022 is coming to an end. Already planning your marketing and customer loyalty budget for 2023? Make sure to include email marketing in your budget. Not sure if you want to connect resources to your email marketing? Here's what you need to know.
Small businesses are the biggest beneficiaries of email marketing, with 64.1% of them relying on email campaigns. In fact, they rely on direct mail, not his Instagram or Twitter. Additionally, 70% of businesses are increasing their email marketing burden, with an average email open rate of just over 21.33% worldwide. Of all digital media, email has the highest click-through rate, averaging around 2.62%. Additionally, 73% of millennials prefer email as a means of communication for promotional purposes. Email marketing has an ROI of 4,400%, the highest of any type of promotional marketing.
Why Email Marketing Will Continue to Rule
The numbers above will continue to increase from 2023 to 2025. Here are some reasons why email campaigns drive B2B and B2C marketing strategies, especially for brokers:
Eligible - Allows recipients to get updates when they actually want (because they can open emails when and how they want) and can also opt out if they want.
Content Flexibility - Email content is not limited to any particular shape or size. Companies can experiment and evaluate what best suits their needs.
Measurable – Email marketing can be targeted by metrics such as open rates, click-through rates, conversion rates, and repeat/new visitor frequency.
Scalable - Grow your readership and thereby your customer base without adding costs to your email marketing campaigns.
Real-Time Marketing – Plan appropriate follow-up actions with action-based triggers such as recent activity, page visits, and cart abandonment.
Building a Brand Voice – Tailored emails for recipients help brokers build their brand image.
Cost effectiveness - Marketing costs for ads and media spaces are very high, which makes emails more cost-effective.
How to maximize the success of email campaigns
Email marketing is one of the most reliable forms of marketing. Email message segmentation, personalization, and timeliness is a complex task. If you plan to do all of this in-house, it can tie up your resources without enough ROI. As a broker, we also want to provide our clients around the world with regular updates of our products and offers, the latest market analysis, and reach out to existing and potential clients in their preferred language.
A powerful email platform allows you to reach traders with different trading styles and interests in different time zones and multiple languages through automated email creation and delivery. You can also schedule deliveries based on what time you think would best suit different regions. Facilitates customer segmentation so email content can be personalized based on the assets traded and the trader's experience level. Packed with drag-and-drop, pre-scheduler, automated email builder, grammar checker and more,
automation tools help you easily implement effective email marketing campaigns.
Combining marketing automation tools with content providers such as Autochartist makes content automation a fraction of the cost of hiring your own content team of creators.
Ready to attract and retain merchants with the power of email marketing? Contact us to learn more about automating your email campaigns.