Every entrepreneur who takes care of the digital presence and the digital strategy of his company today has inevitably heard of SEO search engine optimization.
In the digital age, it is estimated that more than 1.7 billion websites exist and millions of businesses are created every day. You can therefore imagine the difficulty of appearing on the first page when a potential customer searches on google for a service or product that your company provides!
This is arguably one of the benefits of SEO, but the business benefits of SEO are virtually limitless.
It may seem difficult, but it is also doable. We will elaborate in this article, What is seo? Why is SEO important for your online business? and of course the benefits of search engine optimization (SEO).
Why is SEO important for your online business?
The Google search database has always been the go-to tool for searching the internet.
It is used to find links, to perform searches (for images, for example) and to rank websites. The source of information is written and structured in a database. Google has around 2.8 billion web pages with over 1.4 billion content, and around 3 billion users worldwide. Therefore, having your business site recognized by Google is extremely important.
The search engine optimization process consists of three important steps:
1. Understand the search needs of visitors
2. Identify the choice of keywords for your content
3. Create relevant content for your website based on an editorial strategy adapted to attract your potential customers
So why exactly is SEO important to your business? The majority of online activity, including researching products and services, begins with search engines.
Customer requests or questions from Internet users addressed to search engines (what is typed into search engines) are very targeted; the user is specifically looking for information relating to this request.
It is therefore important to provide adequate content if you have a product or service related to the request.
Most searchers choose the first links on the page (except for advertising links). Typically, searchers only click on links 1-5 and very few of them make it to the second page of the SERPs.
It is therefore crucial to have an SEO strategy that puts you at the top of the first page of the SERP. This placement will get you noticed and reward you with the benefits that SEO can bring.
Here are some benefits that SEO can bring you:
Visibility and organic ranking CTR
One of the benefits of search engine optimization is increased visibility, which means making it easier for prospects and customers to find you when they search for what you have to offer or sell. Visibility is directly linked to your positioning. And it allows you to get leads or sales in the most efficient way possible.
The higher you appear at the top of a search engine results page (SERP), the more prospects are likely to see you and click through to your site. The more effective your SEO strategies are, the higher your rankings and the greater your visibility, which is especially important considering that a quarter of internet users never click past the first page of engine results. of research.
Being ranked number one in your niche online is a legitimate goal. Once business leaders realize that claiming the top position in the SERP (Search Engine Results Page) increases the CTR click-through rate, they don't want to hear any more. While this is the result of a long-term strategy based on quality content and improving the user experience. Even the aesthetics of your site can harm your brand image, and make your website invisible or unattractive to search engines.
It's simple, it's science. Just understand Google's search algorithm. Or, refer to marketing agencies or SEO agencies that master both inbound marketing (inbound marketing) and outbound marketing (outbound marketing). As you know, SEO expertise is not an asset.
Web traffic: the secret to better targeted traffic
Increasing web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and ranking (positioning). Ranking first in a Google search receives nearly 32% of clicks, and moving up just one spot in the search results can increase CTR by 30.8%.
Indeed, the first place of a Google search receives almost 32% of the clicks and the fact of going up only one place in the search results can increase the CTR by 30.8%.
For many marketers, the holy grail is the "Featured Snippet", often referred to as "Position 0" because it appears above the first ranked URL. This is usually content from a blog landing page that answers a question people are looking for and can give your organic click-through rate a boost.
So if you want more people to find your website through a search engine, you need to use SEO practices that will help you rank in the top five positions, and ideally the top one.
There are many ways to increase traffic
1. Advertise your business site
This method is so obvious. Paid search (paid search), social media advertising, and advertisements (Google Ads) are all great ways to get visitors, build your brand, and get your site noticed. Then you have to adapt your paid strategies according to your objectives: do you simply want more traffic or are you also looking to increase conversions? Each paid channel has its pros and cons, so think carefully about your expectations before whipping out your credit card.
If you're hoping that increased traffic to your site will also translate to increased sales, you'll need to target high-intent keywords as part of your paid search strategies. Yes, the competition for these search terms can be fierce (and expensive), but the benefits can be worth it. You may increase your communication and marketing budget, but you will optimize and improve your conversion funnel. And as a goal, you will undoubtedly develop your turnover and generate business.
2-Master and use google tools
Google My Business : For those unfamiliar with this service, remember that Google My Business (or GMB) is a free Internet service designed to help promote local businesses and businesses online. It is a tool that allows business owners to manage how they appear online on Google and how their business is known.
According to Search Engine Watch, 50% of people who use a cell phone to do local searches end up visiting a store. Considering that almost everyone uses a smartphone these days, can you imagine the potential sales you can make through organic search and Google My Business alone?
Google Analytics: Information analytics, or data analysis, has become an important part of businesses today. Data analytics helps track all of your online activities and offers crucial information about your visitors and your website. Among the advantages of using Google Analytics on your company's databases: Evaluate traffic flow, know customer expectations, Create targeted campaigns, etc.
3. Get started on social media
It's not enough to produce great content and hope people find it. One of the best ways to increase traffic to your website is to use social media to promote your content. Twitter is great for short, snappy links. If you're a B2B or B2C product company, sites like Pinterest, Instagram, and Facebook can be a big help.
4. blogging
Google is very picky about how it ranks websites, but what is certain is that it loves original content. Innovative, quality content gives readers a reason to come back to your website again and again, and Google a reason to come back to your website to crawl and index your new pages.
If you plan to increase your site's traffic and visibility on the Internet, increase your brand awareness (branding) and create more leads and sales, blogging is a solution that you absolutely must adopt.
Blogs have been used for years to improve search engine rankings and visibility. Even though practices have changed, they remain a very effective SEO strategy. You will need SEO support and professional writers to write your product sheets, choose your meta descriptions, or write relevant blog articles.
Don't skip this step. It's called content marketing, and it changes your Google ranking enormously. Companies that have saved the costs of developing their websites will surely regret it, because digital transformation in all areas leaves you with no choice!
Provide a better visitor experience
Another benefit of SEO is that the time you spend producing unique, informative content and on-page SEO optimization improves your site's usability. This creates a transparent and positive customer experience and boosts your E-reputation.
Conclusion:
No matter what product or service you offer, there's no point if people don't know you or discover you online. While you can always start working on your site's SEO by following a few basic rules, hiring a professional might be a good idea, especially if your business is growing quickly.
However, it's always good to stay informed and be able to interpret SEO growth reports and assess whether your search marketing team or SEO company is doing a good job. And that's where following our blog on all things search marketing will come in handy.