First job - The UX designer must make the use of a site or application as pleasant as possible for users.
Digital marketing refers to a company's online marketing activities. The objective is to understand user behavior, target marketing operations, increase the visibility of a site or an application and thus sell a product. These marketing actions are published on a website, an application or on social networks.
Also called "customer experience manager", the UX designer aims to facilitate the use of an online platform so that the customer experience is as easy and pleasant as possible.
What are the assignments? One of the main tasks of the UX designer is to optimize the website or application of a brand. All while taking into account the needs of users.
For this, his job is to understand the impact of digital on the way customers consume. Purposely, it conducts user testing. He then establishes a diagnosis to develop strategies to improve the customer experience.
So it's a full post. The UX designer must be creative, by producing "story telling" to best hook users, arouse their interest and their passion. He must be a technician in his design work and a psychologist to understand and analyze the behavior of a client, to grasp his emotions, his empathy, through surveys and tests. Once the changes are made, his job is to measure whether they have had an impact.
What qualities? Rigorous and creative, the UX designer must be an expert in interaction design and information architecture. Likewise, he must have good programming skills and be versatile since his missions touch on different media (telephone, tablets, computers.). Finally, he must know how to work in a team.
Which studies? Although there is no specific diploma for the profession of UX designer, several training courses in digital, multimedia or IT lead to this profession. At bac +3: BUT multimedia and internet professions, BUT IT, drawing or design school or professional licenses in IT or design professions. At bac +5, professional masters, diplomas in computer engineering schools, drawing, design or multimedia schools. Among the schools, it is possible to cite the Estienne school, the Gobelins - school of image, the international school of design, the digital school or Iscom.
What salary? At the start of their career, a junior UX designer earns around 2,500 euros gross per month.
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