Explanation of the google keyword planner tool to search for keywords
Keywords are the core of content which is one of the most important elements when it comes to digital marketing. If you want to find suitable keywords to increase traffic to the site or improve the targeting of your advertising nipples, in this article we will learn about a powerful tool for identifying keywords and content ideas, which is the Google Keyword Planner. We will explain how to use it and learn what it is and the benefits it brings to you.
What is Google Keyword Planner?
Google Keyword Planner is a free tool from Google to help website owners and those who rely on advertising campaigns research keywords and find content ideas. It was originally developed to be an extension or auxiliary tool for advertisers through the Google Ads network.
But it has proven useful for website owners or search engine optimization, to be widely used by publishers and advertisers alike. Optimized from their content strategy aimed at optimizing the site in search engines and bringing in more visits or clicks. Comprehensive information about keywords from search rate, competition and ad bid for each keyword separately.
Who uses Google Keyword Planner?
Google Keyword Planner is used by all website owners or search engine marketers, as it allows them to discover keywords that can be targeted in the content, in order to achieve their set goals. At the same time, it is a powerful tool for advertisers on the Google search engine or those who launch advertising campaigns, to allow them to analyze these words and learn about their prices and compare them with the budget and other aspects that we will learn about later.
Benefits of using Google Keyword Planner
Sure, Google Keyword Planner has a lot of functionality to offer publishers and advertisers, but have you already asked yourself what these features are, and what makes them different from other keyword research tools? Here's everything they offer you:
Learn about new keywords
One of the most important functions provided by the Google Keyword Planner tool is to discover new keywords for websites. By entering the word to be targeted, you will get a set of options and new keywords, short and long. With a range of information about its monthly search rate, competition and price. The tool also allows you to search for more than 10 words at once.
Anticipation of search volume
In addition to discovering new keywords for your content strategy, if you have a set of old or targeted keywords already in your site. You can easily predict the volume of future searches for up to 10 months, showing the cost and other information.
Keyword analysis
For advertisers, when they search for a specific keyword they get a full analysis of those words, and a campaign tool simulation for 30 days from the moment it is published. This data will be especially important in the planning stages because it gives marketers or advertisers insight into performance before any amount is spent on a campaign.
How to use google keyword planner
The google keyword planner is easy to use, it doesn't need a Google account and if you don't have one you can create it in less than 3 minutes.
You will also need to get another Google Ads account, by going to the google keyword planner tool.
After that, you just have to go to the website of the tool.
Click Go to Keyword Planner.
You will see two options:
- Discover new keywords: With this option, you will be able to get new keyword ideas that can be used to increase visits to the website. and reach users and customers interested in your content, products, and services. Good for finding ideas for new content or topics.
- See the search volume and expectations: to know the search volume for some words and a set of expectations about the search volume and future predictions for a list of keywords at the same time. For example, identifying the uniqueness of some keywords in order to target them at the right time and take advantage of the huge search volume.
Now, let's find out how to use each of the two options:
How to get new keywords in google keyword planner.
After entering the tool, click on the option to discover new keywords.
In the next step, you have two options to search for keywords, either by entering the same keyword, or by entering a link to a competing website to find out the keywords it targets.
After entering the keyword whose search rate, price, or competition you want to know, you must specify the target country as well as the language to get more accurate data.
You also have the option to add your own website link, to filter the keywords it targets to get completely new ideas. After completion, click on get results.
In the next window all information related to the keyword will appear. Which you want to optimize from the site or develop a content strategy and determine the exact targeting of your ad.
Keyword information
- Average Monthly Searches: Through this section, you will be able to know the searches that keywords get. To determine which words are the most appropriate in terms of visits.
- Change over three months: This option shows the change in search volume over the three months.
- Competition: Another important aspect when searching for keywords, and the Google Keyword Planner tool provides three metrics to determine the level of competition for the word, which are low, medium and high.
- Top of page bid (low range): Shows you the lowest price advertisers paid for their ads to be shown at the top of the page.
- Ad bid at the top of the page (high range): Shows the highest price paid by advertisers.
From the top menu, it is possible to customize these results to suit what you really want, as it allows you to:
- Change Target Country: You can simply change your target country.
- Change the language: to change the search language or add another, and it defaults to English.
- Search Engine Selection: It is possible to specify Google or Google with its partners.
- Time period: This option allows you to customize the information according to a specific time period.
- Expand your search: by adding other search words or phrases.
- Filter: To exclude keywords you don't want, with many factors from excluding adult ideas, competition, and more
Tips for using the google keyword planner tool effectively
Choosing keywords or using the tool can be a bit complicated for many people. However, there are a set of practices that ensure that you get the results you want, namely:
- I care about competition: Select keywords for which there is little or no competition. Especially if your site is new, by using the filter you can easily exclude keywords with high competition.
- Tools Type: I research more about keywords before I actually target them. Sometimes the google keyword planner tool just isn't enough. For example, it is possible to use the Google search page to identify questions of the target audience and phrases of interest. Or use other keyword research tools and we will learn about them later.
- Don't Ignore Low Search Words: Sometimes there are some keywords that don't have a high search rate. But it is related to your content and is of interest to your target audience, and in this case it must be targeted because Google is not the only source of traffic. This content can even be shared through other channels of email or social media platforms.