redditads
Of course, when we want to set up an advertising campaign on a social network, we first think of Twitter Ads, Facebook Ads, Instagram Ads or LinkedIn Ads. In france , Reddit is not the first platform that comes to mind. Nevertheless, this social network can represent a relevant alternative due to its unique advantages. What are the advantages of Reddit advertising? How effective are Reddit advertising campaigns? How do I start an advertising campaign on Reddit? Let's take a look at everything you need to know about the Reddit Ad Network.
Reminder: What is Reddit?
Many netizens may have heard of Reddit during the "Pixel Wars" he participated in with his Twitch streamer on his Reddit site r/place. Moreover, the event allowed us to clearly visualize this somewhat "underground" network in France.
If there's one lesson to be learned from pixel wars on Reddit, it's the community aspect. That's what this particular platform is based on. In summary, Reddit is a site where you can find various types of forums on any topic. In the United States, Reddit is so popular that a significant portion of the population uses it without hesitation.
Reddit is very easy to use. There is a "subreddit" where users can post and interact with each other. Each post can be rated positively or negatively, which is unusual for typical social networks.
To give you an idea of the impact of Reddit, it is a social network that is used as much as Twitter and Pinterest on a global scale. In fact, according to research from Hootsuite and We Are Social, Reddit will have 430 million active users in October 2021, compared to Twitter's 436 and Pinterest's 454. Reddit is not yet "mainstream" in france, but we can imagine that the network will continue to evolve in the years to come, especially if we see events like Pixel War.
The Reddit site currently represents 12.8 million monthly visitors (February 2022) in France, with an average of 2.8 pages visited and an average of 17 minutes spent (source: Semrush). These figures make it the 77th most visited site in France, between AliExpress and CAF.
What are the benefits of Reddit advertising?
local community
Like all social media advertising platforms, Reddit Ads has its own peculiarities and certain advantages. Let's see how it goes. local community
As I mentioned a short time ago, community is really a core value of Reddit. Most of the subreddits you will find are generated by users for users. This allows for very strong engagement and a freer, easier approach than, say, Twitter.
trust
Internet users can access Reddit to request information about products, services and brands more easily than any other network. Either way, it proves that there is a way to persuade people by promoting your brand.
Another point that stems directly from the community aspect is the trust that governs this network. People who come to interact on Reddit don't come to get likes or become influencers. The climate is much more positive and benevolent than most other social networks.
The format
The ad format on Reddit Ads is also excellent and user-friendly. Indeed, the advertisements are designed to be discreet and as creative as possible for Internet users. Just search Reddit for a few seconds and you can see that the ad actually appears as a real subreddit.
The context
As if the responsive format wasn't enough, these ads are also displayed based on the user's subscriptions. Reddit considers that users have read, followed, or liked a particular ad before seeing it. This therefore makes it possible for us to serve you more relevant advertisements.
Some numbers that show the power of Reddit Ads campaigns
Some metrics from Reddit's infographic to show how advertising on Reddit compares to other social networks (Facebook, Instagram, Twitter, Pinterest, Snapchat, Tik Tok) as a business opportunity is shown below.
22% more users use intentional content searching (rather than passive scrolling) compared to other networks.
Compared to other networks, Reddit ads are 47% more relevant to the context in which they are displayed.
The average number of carts for a person exposed to Reddit ads is 2.5 times higher than for him on other networks.
56 customers spoke positively about the brand after their purchase compared to other online social networks.
How to set up a Reddit Ads campaign?
Now that you know all the advantages and the immense potential of Reddit ads, let's see how to get started.
1 – Create a Reddit account
It's not the most complicated or unexpected step, but of course you will need to create an account if you want to see ads on Reddit. Whichever account you use to manage your ads, you must use this link to sign up for Reddit ads.
You will be asked for all the basic information such as company name, professional email address, field of activity, country and a checkbox to know if you represent an advertising network.
2 – Choose the right type of ads
Your Reddit ad account is now active and ready to redeem.
When creating your ad, you can choose from the following campaign objectives:
Brand Awareness and Reach: Select this objective if you want to increase awareness of your brand or product. Pay per CPM .
Traffic: This goal is great if you want to drive traffic to a specific page on your site. B. A homepage, blog post, or other landing page. CPC Payment (CPC). Conversions: Select this goal if your goal is to drive valuable actions on your website. You might want to drive email signups or sales. CPC payment.
Video views: To increase the number of views of your videos, you can run ads promoting your videos. Pay at CPV (cost per view). App Installs: Select this option if you want to increase the number of installs of your mobile app. CPC payment.
Knowing your purpose will play a role in the type of ad you choose to create. Reddit offers users the ability to run text, video, link, and gallery/carousel type ads. For brand awareness and reach, any type of ad can work..
Once you have made your choice, you must enter all the information necessary for the campaign.
3 – Create your Reddit Ads campaign
After thinking about everything beforehand, all you have to do is create your campaign. To start creating a campaign, you must first log in to Reddit Ads, go to your dashboard, then click Create Campaign in the top left corner of the screen.
4 – Set up your campaign
As with many advertising agencies, you can create different ad groups within your campaign. This allows you to diversify your ads and target different target segments.
Each ad group must contain:
Name (only visible on the dashboard)
Target groups defined according to interests, communities, locations, devices, etc.
Location: where your ad appears (feed, conversation, etc.)
Budget: You can choose how you want to spend your budget (daily or for the entire campaign).
Timing: how long the campaign will be active
Once your ad group has been created, you can proceed to create your ad. First, you need to choose the display type. Next, you need to fill out what Reddit Ads asks for. You can preview your ad to see how it will appear to users.
Once your ad is finalized and validated, it must be submitted to Reddit. Verification can take up to 48 hours or more, excluding weekends when the Reddit team is (logically) not working.
Now you know everything you need to know about Reddit Ads. Still largely unused in France, the network has great potential for brands thanks to its unique and effective advertising management based on user needs. If you know of other advertising platforms still unknown in France but with interesting potential, do not hesitate to share them in the comment box below or on your social networks.