If you want to get your messages through, you are sending a text message, not an email. Here are the latest stats on why.
- 1 in 3 consumers check their text notifications within 1 minute of receiving the text message.
- More than half (51%) of consumers reply to a text message within 1-2 minutes.
- More than half of consumers check their text messages 11 or more times a day.
- On average, consumers check their text messages more than any other app on their phone.
- In 2022, 70% of consumers chose to receive text messages from businesses.
- 61% of consumers say they want the ability to send a text message back to business.
- In 2022, 55% of companies sent text messages to their customers.
- The majority of companies reported SMS click-through rates between 20 and 35%. 60% of business owners who text their customers plan to increase their SMS budget in 2022.
What do reply rates look like when text is larger than email?
The majority of consumers respond to emails within hours (35%), and 16% may take a day or more to respond.
Looking at the SMS response rate, this time has decreased significantly. Over half (51%) of consumers respond to text messages within 1-2 minutes, and 33% within 5-10 minutes. These stats bode very well for businesses interested in using two-way messaging to build stronger relationships with their customers, leads, and employees.
Consumers open text messages far more frequently than emails. 98% of these text messages are read, not just opened.
Research shows that 53% of consumers check their text messages 11 or more times a day, but only 29% check their emails as often. Additionally, consumers are more likely to have push notifications enabled for text notifications than email.
Digital marketing channels like social media give you the best marketing messages in the world, but algorithms only show your content to a fraction of your followers.
Also, with email, you can spend a lot of time on design and copy that ends up in the spam folder or simply ignored. That's why SMS marketing is the ultimate medium. They are easy to send and most often read by your audience.
Customer acceptance of SMS marketing is increasing year by year. In 2021, 62% of his consumers subscribed to SMS from businesses. By 2022, 70% of consumers will subscribe to SMS marketing, representing a CAGR of 12% for opt-in rates.
The majority (55%) of consumers are now subscribed to receive SMS from 1-5 businesses, primarily for shipping notifications, booking/booking reminders, special offers, promotional codes, etc. and
Overall, consumers are most likely to receive text messages from e-commerce and retail (52%), followed by healthcare (49%), banking/finance (47%), travel (26%) and Continue. E-commerce and retail coexist with SMS for order notifications, shipment tracking, sales/promotions, post-purchase reviews, and more.
Ecommerce businesses see 98% open rates and 36% click-through rates because consumers can quickly and easily find special offers via text message
Additionally, younger generations are interested in text purchasing options from the brands they trust most, eliminating the need for traditional mobile checkout. He said 20% of Gen Z consumers would be more likely to use text buying features that allow them to buy directly from businesses via their text his messages.
At the same time, consumers may subscribe to text her messages from hospitals, clinics, or clinics to receive helpful reminders about appointments, prescriptions, test results, and bills. The focus of healthcare professionals can then shift from administrative tasks to patient care.
The majority of consumers value two-way conversations with businesses. He said 61% of consumers would like the ability to text back to businesses, mainly for appointments, appointments, appointment reminders, customer service.
Surprisingly, baby boomers want to give back to their companies more than any other generation! %) responded by SMS, followed by email at 35% and phone at 23%.
Consumers value mobile messaging support because it's both responsive and convenient.
Emails and phone calls can result in longer lead times, but SMS allows consumers to quickly connect with businesses with minimal disruption to their day-to-day operations. In 2021, 42% of business owners and digital his marketers used his SMS service to text customers. By 2022, 55% of businesses will use His SMS Marketing to their customers, which represents a 27% annual increase in His SMS adoption.
Additionally, 60% of business owners who text customers plan to increase their SMS marketing budget in 2022. This is because we are seeing increased opt-in rates and higher conversion rates associated with integrated marketing campaigns that include SMS.
Survey results show that 1 in 3 of her consumers checked her SMS notification within 1 minute of receiving the SMS, and 85% of consumers received her SMS. Check her SMS within 1-5 minutes after. As for the age gap, the younger generation checks her text messages the fastest throughout her day.
44% of Gen Z consumers acknowledge their SMS notifications within a minute of receiving them. This is 27% higher than the national average.