Before choosing email marketing software, you need to answer a number of questions: do you want to send one-time promotional emails? Setting up an automated drip campaign? The right email marketing strategy largely depends on the type of emails you want to send. It is better to know everything about emailing software before making such an important choice.
The different types of marketing emails
The newsletter: it regularly informs your audience of relevant news, topics and updates. In fact, you inform your customers of content or updates concerning your products or services.
The drip campaign: you send e-mails at regular intervals to develop your prospects, promote your products and services.
The transaction email: it is used to reset a password, to validate a delivery or to confirm a transaction.
Features of email marketing software
When looking for the right email marketing software, there are several features to consider.
Its integration: it must integrate easily and efficiently with your other professional tools.
Its automation: Automatic replies make it easier to manage a high volume of email traffic. Automation saves you a lot of time when sending emails or building lists.
The A/B Testing option: this allows you to test different products or services or content and determine what your customers prefer.
The volume of e-mails: the number of e-mails you want to send determines the budget to be planned, it is better to opt for a scalable solution which will adapt to a greater frequency of sendings or a greater quantity of e-mails. The best email marketing software streamlines the process of creating engaging and useful emails, tracking engagement, audience segmentation, and integrating with other marketing tools.
Questions to Ask When Selecting an Email Marketing Platform
The user-friendliness of the software is crucial, you should choose an email marketing service that can include many more or less specific features. Check if the customer support meets your need either by limited telephone assistance or in the form of unlimited help at any hour of the day. Before you decide, enjoy a free trial, it's still best to finalize your choice using email marketing software for free for a while.
All these questions when selecting an email marketing platform are unavoidable, the software must imperatively correspond to the needs of your company. Your choice depends on the level of deliverability, the opening rate and the number of clicks. Automation makes it easier to plan campaigns, configure triggers and manage customer service via chatbots, for example. Saving time each week for repetitive tasks frees up your team for other projects. The right email marketing software for you is one that integrates with your CRM or e-commerce platform. Choose email marketing software not based on price alone, but on the test you've done, reviews from other companies, good reviews, and your needs.